Strategy & Finance

Shaping strategy
for Amsterdam's
next chapter.

Independent finance and strategy advisory for organisations that want clarity, rigour, and outcomes — not slide decks.

Amsterdam canals

Case Studies

Selected Work

A selection of engagements where strategic thinking and financial rigour translated into measurable outcomes for Amsterdam organisations.

Biochar and sustainable soil

Strategy · Gemeente Amsterdam

Rerouting Residual Wood to Biochar — Circular Carbon Strategy

Built the strategic and financial case for rerouting Amsterdam's residual wood streams — currently processed at a bio-energy plant — to a pyrolysis facility. Pyrolysis converts the wood into biochar, a stable carbon material that sequesters CO₂ for centuries, generating negative emissions and creating a circular feedstock for urban soils.

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2024
Engagement year
12 wk
Project duration
Strategy
Service line
Het Amsterdamse Bos — forest path

Finance · Het Amsterdamse Bos

FP&A Tool — Financial Planning for a Living Landscape

Designed and built a bespoke financial planning and analysis tool for Het Amsterdamse Bos, enabling multi-year scenario modelling, budget variance tracking, and grant reporting — replacing fragmented spreadsheets with a single source of truth.

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2025
Engagement year
8 wk
Project duration
FP&A
Service line

Thinking

Articles

Why biochar belongs in every city's climate toolkit

Municipalities are under pressure to hit net-zero targets without the luxury of carbon offsets that are years away. Biochar offers something rare — permanence, local production, and co-benefits for urban soils.

The hidden cost of running finance in spreadsheets

Most mid-sized public and non-profit organisations treat Excel as their FP&A system. Here is why that is a risk — and what a purpose-built planning model actually delivers in practice.

Framing the business case when the ROI is uncertain

Early-stage sustainability and innovation projects rarely fit a standard NPV model. A structured approach to framing uncertainty — rather than pretending it away — builds more credible boards and better decisions.

Work With Me

A clear head when
the problem is complex.

I work with organisations in Amsterdam and the Netherlands on finance, strategy, and the decisions that sit between the two. If you have a problem worth solving, let's talk.

Start a Conversation daniel@danny.venture
8+
Years in strategy & finance
Amsterdam
Based & operating
Public & private
Sectors served